Amazon Enters Podcasting

The worlds largest Internet retailer Friday joined a medium that has been more associated with grass-roots amateurs than commercial giants: podcasting.

Amazon.com debuted its Amazon Podcasts network — featuring original interviews and content in four areas.

- Amazon Wire is a biweekly feature of short interviews with an author, someone associated with a film or DVD, and a musician.

- Its BookClips lets listeners hear seven- to 10-minute excerpts from new audiobooks.

- Music You Should Hear  is a service that exposes listeners to tracks from new albums.

- A monthly podcast called Significant Seven offers Amazon.com book editors’ seven picks for best upcoming titles, along with a discount of 40 percent off the books, for a limited time.

We are not just about selling products. We’re about providing an experience for customers and helping provide information that will inform their entertainment and experience, said Amazon spokesman Sean Sundwall. With podcasting, it’s more entertaining, it’s a richer medium.

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Targeted Podcasting - Doing Podcasting Effectively

Podcasting is another mean which is used by the people today, who want to advertise and promote their products. If you have a clear picture in your mind about who your target market is, you can use Podcasting as a tool…

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Podcasting An Increase in Productivity

The use of podcasting has ventured far from just being a source of on demand entertainment. Many businesses are experiences tremendous cost savings by implementing podcasting webinars as an alternative to flying to a conference.

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Productive Podcasting - The Reality In Podcasting

Are you hooked in listening to your audio files on your MP3 or on your Nano fifth generation pod? Are you a collector of these wav files that are mostly downloadable from the internet? Well then if you are not, most likely you are not aware about the latest craze in podcasting. A podcast is an audio file that…

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Tips to Make Your Podcast Standout

Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children’s screaming in the background.

After all it is the content that matters right? Well no, not exactly remember when black and white televisions could “kind of” tune into stations it was just a hazy effect. How many continued to watch the grainy or flipping screen. Rarely was the show so riveting did it hold the interest of the viewer. Unless of course the content was forbidden to young eyes (as in the playboy channel).

Tips to Make Your Podcast Standout

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Podcast Your Way to Success

With the ever dynamic and advancing technology, marketing strategies have also improved. Among the latest techniques are blogging and podcasting on the Internet. In fact, major companies like Disney, BMW and IBM are into podcasting in a bid to promote their products. Podcasting is one effective way to reach your audience and make your connection with them more interactive. So who says you can’t do it? You just have to learn the technique as soon as you can so your customers won’t have to go anywhere else.

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Podcasting - How to Podcast for Greater Subscriber Responsiveness I

If you can learn how to podcast for greater subscriber responsiveness, podcasting can be a significant advertising technique for your website. Although many people seem to be unaware of what podcasting is, just think on the word itself. It is a combination of iPod and broadcasting, and is basically a means of broadcasting to any digital media receiver. It does not have to be an iPod. You can listen to a podcast using Windows Media Player or Realplayer, or you can download it to an iPod or other digital media player and play it there. It is used extensively on the internet as a means of advertising, and to bring new products to subscribers’ attention. To create a podcast you record a message…

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Podcasting Legalities

Podcasting legalities reminds me of the saying ” Oh what a web we weave when we first deceive”. I will try to untangle the web of podcasting’s legal side from a layman’s point of view. First what is a podcast? A podcast is a multimedia file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds. Like ‘radio’, podcasts can mean both the content and the method of broadcast. The latter may also be termed podcasting. Though podcasters’ web sites may also offer direct downloads to the audio files or streaming of their content, a podcast is distinguished from other digital audio formats by its ability to be downloaded automatically using software capable of reading RSS feed formats.
Somebody has made a podcast, this file, has been referenced in an RSS feed, which is posted on a webserver. You have a product, a virtual store and the all important consumer. Sounds easy right? This is where the fun (confusion) begins, copyrighted material, licenses, usage of music for an nonprofit groups, everyone seems to have their hand out for the money. Who do you pay? And what are you paying for?

The latter answer is two fold:
1. You pay the songwriters, which gives you the rights to the music being performed.
2. Then you are paying for a license to make a public performance of music.

There are three companies that take care of the mainstream artist are:
1. Seasac
2. BMI
3. ASCAP

Each of these firms offers a revenue sharing license for Internet radio stations. They will modify their licenses to work with podcasters.
Now for the performance of the music, you have to pay the people who own the recordings, the record labels.
1. A master use license from the record label, read more at http://www.soundexchange.com/licensing101.html
2. There is a statutory license that arrived in 2002 for the purposes of webcasting.
3. Mechanical rights , which entitles you to make copies of music recordings are administered by the Harry Fox Agency. Also SongFile.com is another good good source to check out.
4. RIAA you would pay a statutory license also, if you are clearing Internet performance rights.

“The alternative to this is to separated yourself from the entire system. Creative Commons -licensed music explicitly waives the author’s right to the royalties.” Also just type in podsafe music in, to get started on your own podcast.”

Okay. We have scratched just the surface of podcasting with reference to music, let us move on to podcasting with interviews, two words come to mind slander and libel. Just because your making a podcast doesn’t mean you are you can throw caution to the wind and say anything about anyone and use the First Amendment as a cloak of invisibility, for the freedom of speech and freedom of the press. You have greater responsibilities now that you are a media mogul. As my grandmother would say time and time again “Don’t do or say anything, that you would not want, on the front page of a newspaper.” Yes this will limit you but it also may save you embarrassment or legal fees in the long run. Podcasting the law is being debated as we speak, the Internet is the lawyer’s new playground so much territory so few rules. All this will change, as the law catches up with the Internet. Can we say more rules, regulations and taxes in the future as we evolve to the next generation of podcasters?

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Podcasting As A Promotion Tool

Although it seems counter-productive to give away music for free, podcasting is an important and invaluable tool for artists to get out name, and sound, recognition. With a web audience ever hungry for music entertainment, reaching out to your niche audience has never been easier.

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Podcast Freq Hosts Unusual Podcast Ideas

6 Podcasting Ideas for Businesses

1) Team briefings to field based people.
2) Introducing strategy to people at work - like an audiobook
3) Functional heads to give an insight into their area - terminology, aims, etc
4) Something for the families of your employees?.depending on your product. But maybe a podcast in Jan about sorting out your finances, moving home, arranging a wedding, having your first child etc
5)Instead of the awful music when you are put on hold - stories about how your company has helped customers?
6) Showcase talent within your workforce?be it musicians, comedians, singers, poetry writers etc

from PodcastFreq

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