Interesting podcasting statistics:

49% female, 51% male.
All ages. The survey found more listeners 55+ than in the 18-24 age group.
Well-educated. Twice as many podcast users have advanced degrees as others.
Well-to-do. Podcast users are twice as likely to have incomes over 100K and nearly twice as likely to have incomes between 75K and 100K.
Wired - spending more than 50% more time online.
More likely than others to own an HDTV and use a TiVo or other digital video recorder.
More than twice as likely to own an iPod or other portable media player.
More than twice as likely to own video gaming systems.
Twice as likely as others to use NetFlix or other DVD rental service.
36% more likely than others to have made online purchases.
Nearly 4 times as likely to have purchased songs or other digital audio online.

Original post by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

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Tags: blog, income, information, podcast, podcasting, video

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