Great podcasting article by PC Magazine:

All of the hype surrounding new communication technologies like podcasting may make you wonder why you bother paying attention. But like blogging, which I wrote about in the previous issue, podcasting is a relatively easy way to increase consumer awareness and create an open dialogue between your customer and your brand, ultimately creating loyalty.

Customers can also subscribe to your podcast, so that each time you produce a new show, they will automatically receive it. Much as a webinar can do (but without needing to be live), podcasts can reach your target market with regularly scheduled relevant messages and information about an issue, your industry, and your business.

complete article

Original post by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

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Tags: blog, General Posting, information, podcast, podcasting

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Technorati Tags: blog, General Posting, information, podcast, podcasting

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