An article in the Wall Street Journal explains that the music industry is looking at licensing podsafe music:

Licensing music for podcasting has long been a source of internal debate at music labels. Many executives argue that it is worth handing over some content to spur consumer interest, while others maintain that the companies erode the value of their product by knowingly allowing it to be freely downloaded and copied.

Ted Cohen, a digital-media strategist who for many years was an executive at EMI Group PLC, says that keeping up-and-coming artists “protected” from use in podcasts has often backfired. “We’ve protected them so well nobody knows they exist,” he quips.

complete article

Original post by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

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